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Definition

What is Canonical URL?

A plain-English definition, and the tools that work with it.

Definition

A canonical URL tells search engines which version of a page is the 'main' one when the same or similar content is reachable at several addresses. Set with a rel="canonical" tag, it consolidates ranking signals onto one URL and prevents duplicate-content dilution.

  • Use it when the same content lives at multiple URLs (tracking parameters, http/https, trailing slashes, print versions).
  • The canonical points to the preferred URL, so search engines index and rank that one and merge the signals.
  • A wrong canonical can deindex the wrong page, so point it at the true primary URL.

Frequently asked questions

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