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My link preview image isn't showing

A bare text card gets a fraction of the clicks a rich image card does. How to do it to find the exact reason yours is blank.

The quick answer

A missing link-preview image almost always means the og:image tag is absent, relative instead of absolute, too small (under 200×200px), or the platform cached an old version of the page. Run your page's HTML through an Open Graph validator to see which one it is, fix the tag, then force the platform to re-scrape the URL.

How to fix it

Follow these steps and you'll have it sorted in a couple of minutes.

  1. 1

    Inspect the page

    Paste your page's HTML into the Social Share Inspector. It validates the og:image (presence, absolute HTTPS URL, minimum size, ratio) and reconstructs the card each platform would draw.

  2. 2

    Read the diagnosis

    Each problem comes with its cause, impact and exact fix: a missing tag, a relative path, an image below 200×200, or a near-square image that renders as a tiny thumbnail instead of the large card.

  3. 3

    Fix the tag or the image

    Generate a correct og:image tag (ideally 1200×630) with the Open Graph Generator, or resize the image itself. Preview the fixed card before shipping.

  4. 4

    Force a re-scrape

    Platforms cache previews. After deploying, refresh the cache (Facebook's Sharing Debugger, LinkedIn's Post Inspector, or share a versioned URL (?v=2)) so the new image appears.

Common mistakes to avoid
  • Using a relative path in og:image. Platforms can't resolve it. The URL must be absolute and HTTPS.
  • Fixing the tag but not re-scraping: the platform keeps showing its cached, image-less preview for days.
  • Using a near-square or tiny image. Under 200×200 is skipped entirely, and squares render as small thumbnails, not the large card.

Frequently asked questions

Ready? Start with Social Share Inspector

Free, private and instant: everything runs in your browser.