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I want rich results / structured data for my pages

Rich results earn more clicks. Add the right Schema.org markup so your pages qualify for enhanced listings.

The quick answer

Structured data (Schema.org JSON-LD) describes your page to search engines so it can qualify for rich results: FAQ drop-downs, star ratings, article cards. Generate the right type (FAQ, Article, Product, Local Business) with a schema tool, preview how it could appear, and paste the JSON-LD into your page. Our generators and preview run in your browser.

Open Schema Markup Generator

4 tools for this

Each one is free, private and runs in your browser. No sign-up, no watermark.

Schema Markup Generator

Generate valid JSON-LD structured data for Article, FAQ, Product, Organization, LocalBusiness, Event and more, with a live rich-results validity check and a copy-ready script tag. 100% in your browser.

SEO Studio

FAQ Schema Generator

Turn a list of questions and answers into valid FAQPage JSON-LD structured data, with a live validity check for the Google FAQ rich result and a copy-ready script tag. 100% in your browser.

SEO Studio

Rich Results Preview

Paste JSON-LD or a page's HTML to detect schema types, validate required properties, and see which Google rich results your structured data is eligible for, 100% in your browser.

SEO Studio

Article Schema Generator

Generate valid Article, BlogPosting and NewsArticle JSON-LD structured data: with author, publisher, dates, images and keywords, a live SERP preview and a rich-results validity check. 100% in your browser.

SEO Studio

How to fix it

Follow these steps and you'll have it sorted in a couple of minutes.

  1. 1

    Pick the schema type

    Match it to the page: FAQ, Article, Product, Recipe, Local Business, and so on.

  2. 2

    Generate the JSON-LD

    Fill in the fields and the tool builds valid Schema.org JSON-LD for you.

  3. 3

    Preview the rich result

    Use the Rich Results Preview to see how it could appear and to catch missing required fields.

  4. 4

    Add it to your page

    Paste the JSON-LD into the page's HTML. Make sure the markup matches the content visible to users.

Common mistakes to avoid
  • Marking up content that isn't visible on the page, schema must reflect what users actually see, or it can be ignored or penalised.
  • Missing required properties for the type, so the page doesn't qualify for the rich result. Preview to catch these.
  • Adding FAQ schema to a page with no real FAQ section just to game rich results.

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